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Financial Advice for Graduates
Today is Kellogg’s commencement ceremony. Hundreds of students will shortly walk across the stage and receive their degrees. I’m here at Ryan Field in Evanston getting ready to march in with the...
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Branding Lessons from the World Cup Bite
There has been a lot of drama, excitement and controversy in Brazil over the past few weeks. Unfortunately for FIFA, Uruguay striker Luis Suarez has gotten a good part of the attention. In Uruguay’s...
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The Power of Brand Partnerships: EBay, Sotheby’s, Pizza Hut and Hershey’s
Four big brands are in the news today with new partnerships. EBay is teaming up with Sotheby’s to sell art online. The two companies will sell eighteen different types of items with internet bidding....
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Will Malaysia Airlines Survive?
The Malaysia Airlines crash was a terrible disaster. Rescue teams are sifting through the wreckage today as families grieve. I suspect the Malaysia Airlines brand won’t survive this latest tragedy. The...
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P&G’s Risky Brand Strategy
P&G announced this week that it was dramatically shrinking its brand portfolio. According to an article in the Wall Street Journal, the company will drop almost 100 brands, focusing on just its top...
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Irrational Optimism and CMOs
The Chief Marketing Officer Council is out today with the results of its annual survey of marketing leaders. I was struck by two figures: - 81% of marketing leaders believe that share growth is likely...
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Rebranding the Tata Nano
The Times of India reported this month that Tata will soon phase out the Nano and relaunch the vehicle as the Tata Smart City Car. The move makes a lot of sense. The Nano was a bold new product. Tata...
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Debating the CVS Tobacco Decision
CVS was in the news last week for its decision to drop all tobacco products and rebrand itself CVS Health. The company actually announced the tobacco move earlier this year. Last week it celebrated...
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Apple’s Competitive Challenge
Last week Apple rolled out a trio of new product platforms: iPhones with larger screens, a watch and a payment system. The new phones are not dramatic innovations; they build on existing technology and...
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The NFL Stumbles
The NFL is dealing with a significant brand crisis. How is the league doing at managing it? To evaluate the situation, I turned to Daniel Diermeier, dean of the Harris School of Public Policy at the...
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